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Located in the historic Bay Centre building downtown Williams Bay, the Green Grocer offers everything from organic and locally produced beef, poultry, dairy, fresh produce to packaged and bulk items such as; legumes, pastas, coffee, herbs and spices. Other items include organic baby food, body, skin, hair and home care products as well as a line of Gluten-free items. A nice selection of boutique wines and artisan beers are available with tastings every Saturday afternoon.

Most importantly, the Green Grocer wants customers to know that their goal is to "fulfill customer's needs" by making available custom orders of the products they carry. Should you find you are in need of an item not currently offered, every effort will be made to locate a local and or organic source for you.